(818) 457-1537 info@getitinwriting.net

Strategic Consulting

Daniel has been behind brand and product roll-outs for companies including Avid, Zildjian, Mackie, QSC, Manley Labs, Ampeg, Meyer Sound, Renkus-Heinz, EAW, Universal Audio, PreSonus, Tascam, Aphex, Cherry Audio, and many, many more. he also works behind the scenes with high-profile artists, producers, and industry professionals to help define, build, and promote their personal brand.

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Avid Venue

Avid’s Pro Tools was established in the studio, but the brand was largely untested in the more volatile world of Live Sound. Daniel’s Get It In Writing team worked with Avid to create a strategic introduction for the product, resulting in Avid’s VENUE being firmly embraced by touring professionals.

Cherry Audio

Cherry Audio creates virtual reproductions of classic vintage synthesizers – a competitive market with a fickle and finicky audience. Daniel’s Get It In Writing team created a targeted, multi-faceted social media & influencer campaign to launch the brand, and Cherry Audio has quickly become a leader in the virtual instrument category.


The legendary bass brand, founded in 1945, faced stiff challenges from newer companies fighting for visibility. Daniel’s Get It In Writing team worked with Ampeg to strategically reinforce the brand’s storied legacy, setting the tone and re-establishing the brand’s status to a new generation of musicians.


Renkus-Heinz ICONYX. Digital beam steering technology was largely unknown, and the product’s unconventional appearance was greeted with some skepticism. Daniel’s Get It In Writing team created a multi-tiered strategy of media engagement, social media, video, editorial, case studies, print and web ads.