(Re)Phrasing the Question

Language is a funny thing. Often, nuance matters more than words. The answers you get depend on how you choose to phrase the question.

Each of us, consciously or unwittingly, are choice architects. Our decisions on how we frame our questions, our thoughts, our statements, inevitably set the stage for the responses we receive. It can be obvious, like an angry or exasperated tone, but more often it’s a subtle nuance – the presentation of options, the inference behind a chosen adjective. The choices may be the same, but the presentation can influence the response.

Choice architecture gives us a certain level of control. It’s up to us to use it wisely.

Quick Updates

Just yesterday we dropped another episode of Insights In Sound, this time featuring super-talented live sound engineer Robert Scovill. That episode follows on the heels of our recent interview with multi-Grammy-winning producer Rafa Sardina. Both of these gents deliver some great perspectives on the creative process and working with the artist.

Coming up, we’ve got conversations with modular synthesist Chris Meyer, acclaimed producers Sheldon Gomberg and Bob Margouleff, electronic music historian Dr. Tom Rhea, and composer Jeff Fair, to name just a few. Check out the whole series on our YouTube channel.

We’ve also been working on new content for clients including some cool upcoming bass stuff, live footage from recent events, and other surprises. Subscribe to the YouTube channel and this newsletter to keep in touch.

As always, if you’re up for collaborating on something new, send me a note.